Rowe’s Supermarket Coupon Acceptance
Store Policy

accepts legitimate printable coupons that consumers receive via retailer and
manufacturer websites and email campaigns, through interactive advertising and
promotions on web publisher sites, and from legitimate online coupon sites. We
recognize that our customers are increasingly turning to the Internet to find
coupons. In an effort to make using printable coupons a positive experience, we
have created these store policies and consumer guidelines to help consumers and
store personnel alike prevent the abuse of these promotions.

Printable Coupons…

  • Legitimate
         printable coupons always scan properly at the register and are delivered
         using special software designed to print a properly rendered barcode on
         the coupon. Rowe’s will only accept
         printable coupons that scan properly at checkout.

  • Legitimate
         printable coupons will not be for “free” product. It is an industry
         practice not to produce printable coupons for free product.
         Buy-one-get-one-free coupons and other values that have a purchase
         requirement are acceptable. Rowe’s
         will not accept “FREE product” printable coupons.

  • Legitimate
         printable coupons will not be for a high value relative to the cost of the
         item. For example, a $2 off coupon will be acceptable for a product that
         normally sells for $4 or more, but a $2 off printable coupon for a product
         that sells for $2.25 is unlikely to be legitimate. Rowe’s will not accept coupons for more than 50% of a product’s

  • Legitimate
         printable coupons have short expiration dates. Some coupons may have
         longer expiration dates, but most expire 30-45 days after you print them. Rowe’s receives information about
         valid printable coupon expiration dates and may reject coupons that have
         altered expiration dates.

  • Legitimate
         printable coupons never appear on screen, they are sent directly to the
         printer after clicking on a link in your web browser or email. A
         legitimate coupon is never sent as a graphic or PDF or sent in a Word

  • Legitimate
         printable coupons are never copied, sold, or traded. Coupons are
         “non-transferable” meaning they are void if photocopied or scanned.
         Coupons are never sold and you should not pay for someone’s “time to clip”
         or other service fee. You should always print the coupon yourself directly
         from the website or email that is offering it. Only then can you ensure
         you are printing a legitimate coupon.
         Coupons may be rejected if they appear out of proportion or blurry, or are
         obvious duplicates.

  • Legitimate
         printable coupons are printed using the same technology and therefore have
         a standard format, with very specific security features, including a
         unique serial code. Coupons may be
         rejected if they appear to have been altered in any way.

  • Can be
         checked for validity at

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